La 100 Buenos Aires

La 100 is an Argentine station on 99.9 FM in Buenos Aires, from Grupo Clarín, playing pop and entertainment. The programme combines pop and rock hits in Spanish and English with talk shows, humour, celebrity news and interviews, aimed at adult listeners who want a lively companion for the day. The tone is informal and friendly, and the station is known for its personalities, who bring a conversational style to the music.

Grupo Clarín is one of the largest media groups in Argentina, and La 100 is part of its radio portfolio, with a strong presence in the capital. Buenos Aires has a vibrant radio culture, with many stations competing for listeners, and a general-interest music station like this one has an important place in the daily routines of the city. The online stream allows Argentines abroad to keep in touch with the sound of home and gives learners of Spanish the opportunity to hear the distinctive Rioplatense accent. As a commercial service, it carries advertising and promotions between songs and programmes. The stream is delivered as MP3 at 96 kbps, which provides a good sound at a moderate bitrate and keeps data use modest. It plays in your browser on RadioKite without installation, and you can add it to your favourites.