Mega 97.1

Mega 97.1 is a Latin hits radio station in Tucson, Arizona, broadcasting on 97.1 FM under the call sign KMMA. It brands itself as the number one station for Latino hits and plays a mix of current Latin pop, urban Latin and tropical favourites, with artists such as Karol G, Aventura and RayMix featured on its website.

The station is part of iHeartMedia, and its website is hosted on the iHeartRadio platform. Programming is primarily in Spanish, with some English in promotions and podcast titles. Local on-air personalities include Karla, Luis Trevino, Suzette and Carmen, and the website covers Tucson events, traffic, weather and contests. It also promotes local concerts and iHeartRadio Latin events, which ties the station closely to the city's Spanish-speaking community.

Listeners can expect upbeat, radio-friendly Latin music with local presenters and community information aimed at Tucson's Hispanic audience. The stream is an HLS feed in AAC format at a low bitrate of about 24 kbps, which suits mobile connections and limited bandwidth.