102.3 The Rose

102.3 The Rose is the on-air brand of WXMA, an FM station in Louisville, Kentucky. It broadcasts a soft adult contemporary format, positioned as Louisville's lite favorites, with gentle pop and easy-listening hits aimed at relaxed everyday listening.

The station adopted the soft AC format in August 2022, replacing the adult hits 102.3 Jack FM format that had run since 2017. It was launched by Alpha Media, though recent sources disagree on the current ownership, with Connoisseur Media also listed, so the owner is not stated here with certainty. Studios are located in downtown Louisville, and Premiere Networks is listed as a programming affiliate.

Expect familiar, mellow songs in English with a smooth, low-key presentation suited to the workplace or home. The stream provided here is an AAC+ feed of roughly 64 to 70 kbps delivered over HTTPS, and it passed a playback check with the station name reported as 102.3 The Rose.